Rather Ape Creative Design

Rather Ape design and Illustration

Rather Ape design and Illustration

Top 5 free graphic resources for marketers on a budget

April 10, 2014, by dannymonster, category Blog, graphic design, illustration, poster design

Top 5 free graphic resources for marketers on a budget

(and why it’s important to stay on top of the latest design trends).

I’ve seen it all too often. Small marketing companies relying on old worn out looking graphics to convey their message. The fact is, humans are visual animals. We’re drawn to pretty looking graphics. This is why advertising via Facebook, Twitter, TV and print are so successful.

So why is it then that Companies are still using graphics from 4 or 5 years ago? I suspect it comes down to cost and perhaps just not knowing. Priority number 1 for a marketing company should be how the particular message is conveyed.

I can’t count the amount of times I have dismissed a Tweet or Facebook post based on the graphics they’ve used to try and engage me. My reasoning is; if they don’t put the care into the graphics, what care have they put into their product?

The solution is really quite simple and doesn’t require much more effort. Here’s a list of my top 5 resources for marketing graphics.

1: http://simpleicons.org/

Top 5

This site is laid out perfectly. You can click on each individual Icon and it will take you to the Download source. They are in PNG format, which compared to JPG is much better for re-sizing*.

*re-sizing – hold shift and drag a corner of the image up or down. This allows you to resize without warping the dimensions of the image.

2: http://wegraphics.net/downloads/free-long-shadow-social-media-icons/

All the icons in this set are fully editable PSD files. This means you’ll need to use Photoshop to edit them. If you don’t have Photoshop, I’d suggest speaking to a designer (like me- my rates are beyond reasonable).

3: http://www.freepik.com/free-photos-vectors/marketing

Top 5

This is a one stop shop for marketing graphics. The thing to bear in mind when choosing marketing graphics is: how will this look in conjunction with my company logo? Does the particular graphic suit the message I want to convey?

4: http://freedesignfile.com/12049-year-infographics-elements-vector-01/

Top 5

2013 saw the rise of the Infographic. If you think this was just a fly by night gimmick, think again. The infographic has been reported to boost sales and engagement with the key demographic in a way previously unseen. The Infographic then, is here to stay.

5: http://www.freedigitalphotos.net/

Perhaps you want some stock imagery for your facebook page or website but don’t have the money to spend on iStock or Getty? Well Free Digital Photos is a great resource. Now, you need to be careful, because as with any other free resource site, some of the uploads aren’t necessarily going to be of a premium quality.

I suppose a simple thing to keep in mind when selecting suitable imagery is: Does this look like it might have been on a Christmas/Birthday/Holiday Card back in the 1990’s? If yes- AVOID.

So there you have it.

I’m going to say this again: re-sizing – hold shift and drag a corner of the image up or down. This allows you to resize without warping the dimensions of the image.

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